Frequency capping is crucial for maintaining a positive relationship with your audience. Here are some reasons why it matters:
Reduces Unsubscribes: When subscribers receive too many emails, they are more likely to unsubscribe. Frequency capping helps to mitigate this risk. Improves Deliverability: Sending too many emails can lead to spam complaints, which can negatively impact your sender reputation and email deliverability. Enhances Engagement: Limiting email frequency ensures that each email is more likely to be opened and engaged with, improving overall campaign performance. Personalizes Experience: Frequency capping can be tailored to individual subscriber preferences, offering a more personalized experience.