Determining the optimal frequency cap involves understanding your audience and testing different strategies. Here are some steps to consider:
Analyze Engagement Metrics: Review open rates, click-through rates, and unsubscribe rates to gauge how your audience responds to different email frequencies. Segment Your Audience: Different segments may have varying tolerance levels for email frequency. Segment your list based on behavior, preferences, and demographics. A/B Testing: Conduct A/B tests to compare the performance of different frequency caps and determine what works best for your audience. Monitor Feedback: Pay attention to direct feedback from subscribers, such as complaints or requests for fewer emails.