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Why is HTML Important in Email Marketing?

HTML is crucial because it allows marketers to create visually engaging and interactive emails. Unlike plain text emails, HTML emails can include images, clickable links, and styled text. This makes the emails more dynamic and can significantly improve click-through rates and engagement. Moreover, HTML emails can be tracked for metrics like open rates and user interactions.

Frequently asked queries:

What are the Common File Types Used in Email Marketing?
Why is HTML Important in Email Marketing?
Are There Any Limitations to Using JPEG and PNG?
Can You Use PDF Files in Email Marketing?
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How to Track Behavioral Data?
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Do Templates Support Mobile Responsiveness?
What Are the Benefits of Blockchain in Email Marketing?
Why is Text Formatting Important?
Why Do Marketers Use Pop-Ups?
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