1. Look at Trends, Not Just Numbers: Instead of focusing solely on individual metrics, analyze trends over time. This helps you understand the bigger picture and identify patterns in recipient behavior.
2. Combine Data Sources: Use multiple data sources to get a comprehensive view of your email performance. For example, combine email platform data with web analytics and CRM data for a more holistic analysis.
3. Set Benchmarks and Goals: Establish benchmarks for your key metrics and set realistic goals for your campaigns. This helps you measure success and identify areas for improvement.