There are several strategies to refine your targeting in email marketing:
Segmentation: Divide your email list into smaller, more specific groups based on criteria such as demographics, purchase history, or engagement level. Behavioral Targeting: Use data on how subscribers interact with your emails and website to tailor your messages. For example, if a subscriber frequently clicks on articles about a certain topic, you can send them more content related to that subject. A/B Testing: Experiment with different email elements (subject lines, content, CTAs) to see what resonates best with different segments of your audience. Personalization: Use subscriber data to personalize emails, such as addressing recipients by their first name or recommending products based on past purchases. Lifecycle Emails: Send emails based on where subscribers are in their customer journey, such as welcome emails, cart abandonment reminders, or re-engagement campaigns.