Why is it important to comply with email marketing laws?
Complying with email marketing laws, such as the CAN-SPAM Act in the U.S. and GDPR in Europe, is essential to avoid legal repercussions and maintain the trust of your subscribers. These laws require you to obtain explicit consent to send emails, provide a clear way to opt-out, and include your physical mailing address in your emails. Non-compliance can result in hefty fines and damage to your reputation.