Removing invalid email addresses is essential for several reasons:
Improved Deliverability: Invalid addresses can cause bounces, which negatively impact your deliverability rates. Better Engagement: Sending emails to valid addresses increases the likelihood of engagement, improving your open and click-through rates. Cost Efficiency: Many email marketing platforms charge based on the number of emails sent. Removing invalid addresses can help reduce costs. Enhanced Reputation: Continuous sending to invalid addresses can harm your sender reputation and increase the risk of being blacklisted.