Relevance: Ensures the content of your emails is relevant to your audience's interests and needs. Engagement: Helps in crafting subject lines and content that capture the reader's attention and encourage them to engage with your email. SEO Benefits: Although emails themselves are not indexed by search engines, using relevant keywords can improve the overall SEO strategy of your linked content, driving more organic traffic to your website. Conversion: Increases the likelihood of the reader taking the desired action, whether it be clicking a link, making a purchase, or signing up for a webinar.