There are several reasons why link verification is critical in email marketing:
Trust and Credibility: Broken or incorrect links can lead to a loss of trust and credibility with your audience. User Experience: Ensuring that links work correctly improves the overall user experience, making it more likely that recipients will engage with your content. Analytics Accuracy: Accurate link tracking is essential for understanding the effectiveness of your campaigns. Security: Verifying that links are safe helps protect your recipients from phishing attacks and other malicious activities.