There are several reasons why over reliance on email marketing can be problematic:
Saturation: Subscribers may become overwhelmed by the sheer volume of emails and start ignoring or unsubscribing. Deliverability Issues: With too many emails, the risk of ending up in spam folders increases. Limited Reach: Email marketing only targets those who have opted in. Potential customers who haven’t subscribed are missed. Neglect of Other Channels: Focusing only on email can lead to neglecting social media, SEO, and other valuable marketing avenues.