Achieving the right balance requires a well-rounded strategy:
Integrated Campaigns: Combine email with social media and other channels for a cohesive approach. Analytics: Use data analytics to monitor the performance of each channel and adjust accordingly. Customer Segmentation: Tailor your marketing efforts to different segments of your audience for more personalized experiences. Regular Audits: Conduct regular audits of your marketing strategy to identify areas of over reliance and make necessary adjustments.