Enforcing policies is crucial for several reasons:
Compliance with Laws: Ensuring adherence to laws like the CAN-SPAM Act and the General Data Protection Regulation (GDPR) to avoid hefty fines and legal issues. Protecting Brand Reputation: Any misuse of email marketing can lead to a loss of trust and credibility among customers. Enhancing Deliverability: Policies help in maintaining a good sender reputation, which is vital for high deliverability rates. Customer Trust: Clear policies ensure that recipients know their data is being handled responsibly, increasing trust and engagement.