Maintaining a clean email list through regular removal practices is essential for several reasons:
Improved Deliverability: Removing inactive or invalid email addresses helps in reducing bounce rates, which can significantly improve your email deliverability. Cost-Effective: Most email service providers charge based on the number of subscribers. Removing unengaged users can help you save costs. Better Engagement: Focusing on engaged users can lead to better open and click-through rates, which are critical metrics in email marketing. Compliance: Ensuring that you remove users who opt-out helps you stay compliant with laws like GDPR and CAN-SPAM.