The "above the fold" section plays a vital role in email engagement. Here’s why:
1. First Impressions Matter: This is the first thing your audience sees, making it critical for creating a positive impression. 2. Higher Engagement: Content above the fold has a higher likelihood of being read, as recipients may not scroll down if the initial content doesn't capture their interest. 3. Conversion Rates: Placing key calls to action (CTAs) above the fold can lead to higher conversion rates since users are more likely to interact with visible elements.