above the fold

Why is the "Above the Fold" Section Important?

The "above the fold" section plays a vital role in email engagement. Here’s why:
1. First Impressions Matter: This is the first thing your audience sees, making it critical for creating a positive impression.
2. Higher Engagement: Content above the fold has a higher likelihood of being read, as recipients may not scroll down if the initial content doesn't capture their interest.
3. Conversion Rates: Placing key calls to action (CTAs) above the fold can lead to higher conversion rates since users are more likely to interact with visible elements.

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