The initial email interaction is critical for several reasons:
First Impressions: The first email often establishes the initial impression the recipient has of your business. A well-crafted email can make a positive impact, while a poorly designed one can lead to disinterest. Engagement: A successful handshake can lead to higher open rates and click-through rates. It sets the foundation for future engagement. Trust: Building trust is essential in email marketing. The first email can either build or erode trust, depending on how it's presented.