Tracking reverts is crucial for several reasons: 1. Engagement Metrics: Reverts indicate how engaged your audience is with your content. 2. Feedback: Direct responses can offer insights into what your recipients think about your product or service. 3. Lead Qualification: A revert can be a strong indicator of a potential lead's interest level. 4. Customer Support: Reverts often contain questions or issues that need addressing, enabling better customer service.