There are several reasons why your email marketing ROI might be lower than expected:
Poor targeting: Sending emails to an irrelevant or disinterested audience can significantly reduce engagement and conversions. Low deliverability: Emails that end up in spam folders or bounce back do not reach their intended recipients, affecting overall campaign performance. Ineffective content: Unengaging or poorly crafted content can result in low open and click-through rates. Lack of personalization: Generic emails that do not resonate with individual recipient's interests can lead to lower engagement. Inconsistent frequency: Sending emails too frequently or too infrequently can lead to subscriber fatigue or disinterest.