Why Might You Need to Terminate Third Party Engagement?
There can be several reasons to terminate the engagement with a third party in email marketing:
Non-compliance: If the third party fails to adhere to regulatory requirements or your internal policies. Performance Issues: When the third party does not meet the agreed-upon performance metrics or service levels. Cost Concerns: If the cost of services outweighs the benefits provided. Strategy Changes: Your company's marketing strategy may evolve, making the current third-party services redundant.