Offering service trials can be highly beneficial for both the service provider and the potential customer. Here are some key reasons:
Build Trust: Trials allow users to experience your service firsthand, building trust and reducing the perceived risk of committing to a paid plan. Showcase Features: A trial period lets users explore and understand the full range of features your service offers, which can be more convincing than just reading about them. Generate Leads: Capturing user information during the trial signup process can help build a robust database of potential leads for future email campaigns.