While the ultimate goal of email marketing is often to drive sales, being too salesy can backfire. Here are a few reasons why:
Trust: Recipients are more likely to trust and engage with brands that provide value rather than just pushing sales. Engagement: Emails that focus on helping or informing the reader tend to have higher engagement rates like open rates and click-through rates. Unsubscribe Rates: A salesy approach can lead to higher unsubscribe rates and spam complaints.