Irrelevant references can detract from the primary goal of your email, which is to engage your audience and prompt them to take a specific action. Here are a few reasons why they should be avoided:
Confusion: Unrelated content can confuse readers, making it difficult for them to understand the main message. Reduced Engagement: If recipients find the content irrelevant, they're less likely to engage with the email. Brand Reputation: Consistently sending emails with irrelevant references can harm your brand's credibility. Lower Conversion Rates: The primary goal of most email campaigns is conversion. Irrelevant references can distract recipients and lower conversion rates.