Incorporating games into your email marketing strategy can offer several benefits: 1. Increased Engagement: Games are interactive and fun, which makes recipients more likely to engage with the email. 2. Higher Retention Rates: People are likely to remember a brand that offers enjoyable and interactive content. 3. Enhanced Data Collection: Games can serve as a means to collect valuable data on user preferences and behaviors. 4. Improved Conversion Rates: Engaged users are more likely to convert into customers.