Using an ESP offers several benefits for businesses aiming to maximize their email marketing efforts:
Deliverability: ESPs use established relationships with ISPs to ensure high deliverability rates. Analytics: They provide detailed analytics to monitor open rates, click-through rates, and other key metrics. Scalability: ESPs can handle large volumes of emails, making it easier to scale your campaigns as your business grows. Compliance: They assist with regulatory compliance such as GDPR and CAN-SPAM.