Understanding time on page can help marketers gauge the quality of their content and the effectiveness of their call-to-action. Here are some reasons why it is crucial:
Engagement: A higher time on page suggests that the content is engaging and holds the reader's interest. Relevance: It indicates that the content is relevant to the audience, which can lead to higher conversion rates. SEO: Longer time on page can positively impact search engine rankings, driving organic traffic. Conversion Optimization: It helps in identifying which content pieces are more likely to convert visitors into customers.