time on page

Why is Time on Page Important in Email Marketing?

Understanding time on page can help marketers gauge the quality of their content and the effectiveness of their call-to-action. Here are some reasons why it is crucial:
Engagement: A higher time on page suggests that the content is engaging and holds the reader's interest.
Relevance: It indicates that the content is relevant to the audience, which can lead to higher conversion rates.
SEO: Longer time on page can positively impact search engine rankings, driving organic traffic.
Conversion Optimization: It helps in identifying which content pieces are more likely to convert visitors into customers.

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