Identifying a relevant audience involves several steps:
1. Segmentation: Divide your email list into smaller segments based on criteria such as age, gender, location, purchase history, and engagement levels. 2. Behavioral Analysis: Monitor how subscribers interact with your emails. Look at metrics like open rates, click rates, and time spent on emails to understand their preferences. 3. Surveys and Feedback: Use surveys and feedback forms to gather information directly from your subscribers about their interests and needs. 4. Website Analytics: Analyze data from your website to see which products or services are most popular among your visitors.