There are several reasons why businesses prefer cloud-based email marketing platforms:
Accessibility: Users can access their email marketing campaigns from any device with an internet connection. Scalability: These platforms can easily scale to meet the needs of growing businesses. Cost-Effective: Usually, they operate on a subscription model, which can be more affordable than purchasing and maintaining on-premise software. Automatic Updates: The platform providers handle updates and maintenance, ensuring users always have access to the latest features.