Using customizable segments can significantly improve your email marketing performance. Here are some reasons why:
Increased Engagement: Emails that are relevant to the recipient are more likely to be opened and clicked. Higher Conversion Rates: Targeted emails can lead to better conversions as they address the specific needs and interests of the segment. Reduced Unsubscribe Rates: When subscribers receive content that is relevant to them, they are less likely to unsubscribe. Improved Deliverability: High engagement rates resulting from segmentation can positively impact your email deliverability.