How Does Position Based Attribution Work in Email Marketing?
In the context of email marketing, position based attribution assigns credit for a conversion to multiple emails that a user interacts with. Typically, 40% of the credit is given to the first email interaction (first touch) and another 40% to the last email interaction (last touch). The remaining 20% is distributed among the intermediate touchpoints. This approach ensures that both the initial engagement and the final push to conversion are recognized, while also acknowledging the role of the emails in between.