Utilizing date and time macros can significantly enhance your email marketing strategy. Here are a few reasons why you should consider using them:
Personalization: Adding the current date or day of the week can make your emails feel more personalized and timely. Urgency: Displaying a deadline or countdown can create a sense of urgency, encouraging recipients to take action quickly. Relevance: Keeping your emails relevant by showing dates and times tied to specific events or promotions keeps your audience engaged.