There are several reasons to use HTML emails in your email marketing campaigns:
Visual Appeal: HTML emails can be designed to look professional and visually engaging, which can capture the recipient's attention more effectively. Branding: HTML emails allow you to include your company’s logo, colors, and other branding elements, ensuring consistency across all marketing channels. Interactivity: HTML emails can include interactive elements like buttons, videos, and forms, which can increase engagement and conversion rates. Tracking: HTML emails allow for more advanced tracking and analytics, enabling you to measure open rates, click-through rates, and other key performance indicators.