There are several reasons to use image links in your email campaigns:
Visual Appeal: Images can make your emails more engaging and visually attractive, which can increase the click-through rate. Call-to-Action (CTA): A well-designed image can serve as a powerful CTA, driving recipients to take desired actions. Branding: Images can help to reinforce your brand identity and make your emails more recognizable. Engagement: Interactive elements like image links can enhance user engagement.