Microsoft Outlook provides several advantages for email marketing campaigns, including:
User Familiarity: Many users are already familiar with Outlook, making it easier to integrate into existing workflows. Integration: Outlook can be integrated with other Microsoft products such as Excel and Word, allowing for seamless data import and export. Template Creation: You can create and save email templates for consistent branding and messaging. Contact Management: Outlookâs robust contact management system allows you to segment your audience effectively.