There are several reasons why businesses might opt for standalone tools:
Specialization: Standalone tools often excel in their specific functions, offering more advanced features than generalist platforms. Cost-Effectiveness: They can be more affordable, especially for small businesses or startups, compared to comprehensive marketing suites. Flexibility: Users can pick and choose tools that best fit their unique needs, allowing for a tailored approach. Scalability: These tools can easily scale with your business, providing the exact capabilities needed at each growth stage.