Integrating surveys and quizzes in email marketing can serve multiple purposes: - Engagement: Interactive content like surveys and quizzes can significantly increase engagement rates. - Feedback: Surveys are excellent for collecting customer feedback, which can be used to improve products or services. - Segmentation: Quizzes can help in segmenting your audience based on their responses, allowing for more targeted marketing efforts. - Personalization: The data collected can be used to personalize future email communications, making them more relevant to the recipients.