What are Email Standards?
Email standards refer to the guidelines and protocols that ensure the proper creation, sending, and receiving of emails. These standards are crucial for maintaining
email deliverability, ensuring security, and providing a consistent user experience. They encompass various aspects like formatting, authentication, accessibility, and compliance with legal regulations.
Deliverability: Ensures that emails reach the recipient's inbox rather than the spam folder.
Security: Protects against phishing attacks and unauthorized access.
User Experience: Provides a consistent and accessible experience across different devices and email clients.
Compliance: Adheres to legal regulations such as GDPR and CAN-SPAM.
Authentication: Implement SPF, DKIM, and DMARC to verify sender identity.
Reputation: Maintain a good sender reputation by avoiding spammy content and acquiring organic lists.
Content Quality: Use clear and engaging content with appropriate
HTML structure.
List Hygiene: Regularly clean your email list to remove inactive or invalid addresses.
Responsive Design: Ensure the email looks good on both desktop and mobile devices.
Clear Structure: Use a clear hierarchy with headings, subheadings, and bullet points.
Alt Text: Include alt text for images to improve accessibility.
Plain Text Version: Provide a plain text version for email clients that do not support HTML.
Conclusion
Adhering to email standards is vital for the success of your email marketing campaigns. It ensures deliverability, enhances security, provides a better user experience, and ensures legal compliance. By following best practices in authentication, formatting, and accessibility, and staying compliant with regulations, marketers can effectively reach and engage their audience.