How Can Overusing Discounts Affect Customer Behavior?
Overusing discounts can significantly alter customer behavior. Customers who are used to frequent discounts may delay purchases until the next discount is available. They may also become less loyal to your brand, constantly seeking out the next best deal instead of valuing the unique qualities of your offerings.
This behavior can also lead to "discount fatigue," where customers become desensitized to discounts and promotions. When every email contains a discount, it loses its appeal and effectiveness, reducing the impact of future promotions.