HTML and
CSS code: Ensure your HTML and CSS are up to date and follow best practices for
responsive design.
Images and media: Optimize images for faster loading times and ensure they display correctly on all devices.
Links: Check that all links are working correctly and update any outdated URLs.
Tracking codes: Update tracking codes to ensure accurate
analytics and performance measurement.
How Often Should You Update Your Code?
The frequency of updates will depend on various factors such as changes in email client technology, new design trends, and your specific campaign needs. However, a good rule of thumb is to review and update your code at least once every six months. Additionally, make updates whenever there are significant changes in your
email marketing strategy or when you notice any performance issues.
Litmus: Helps you test your emails across different email clients and devices.
Email on Acid: Provides comprehensive testing and analytics for your email campaigns.
W3C Validator: Ensures your HTML and CSS code is valid and free of errors.
Can I Email: A resource for checking email client support for various HTML and CSS features.
Send test emails to different email clients and devices to ensure compatibility.
Check for broken links and images.
Verify that tracking codes are working correctly.
Gather feedback from a small group of subscribers before a full launch.
Improved
deliverability rates.
Enhanced user experience.
Better compliance with current regulations.
Increased engagement and conversion rates.
Accurate performance tracking and analytics.
Conclusion
Updating your email marketing code is not just a technical task; it’s a strategic move to ensure the success of your campaigns. By keeping your code current, you can enhance the user experience, comply with regulations, and achieve better results. Use the tools and tips mentioned above to streamline your update process and stay ahead in the ever-evolving world of email marketing.