Can Hotjar Help in A/B Testing for Email Campaigns?
Yes, Hotjar can be a valuable asset in your A/B testing efforts:
Data-Driven Hypotheses: Use Hotjar insights to form hypotheses for your A/B tests, ensuring that your tests are based on actual user behavior instead of assumptions. Post-Test Analysis: After running A/B tests, analyze the results using Hotjar to understand why one version performed better, allowing for continuous improvement in your email campaigns.