Can tracking unsubscribe rates provide actionable insights?
Tracking unsubscribe rates is crucial for understanding how your audience is responding to your emails. A high unsubscribe rate can indicate that your content is not resonating with your audience or that you're sending emails too frequently. However, it's important to note that not all recipients will use the official unsubscribe link; some may mark your email as spam instead, which is a different metric altogether and can have more severe consequences for your email deliverability.