What role does email deliverability play in tracking accuracy?
Email deliverability is a critical factor that can affect the accuracy of your tracking data. If your emails are not reaching the inbox or are being filtered into spam folders, your tracking metrics will not reflect the true performance of your campaigns. Factors that influence deliverability include sender reputation, email content, and recipient engagement. Monitoring and improving your deliverability can help ensure that your tracking data is as accurate as possible.