tracking limitations

Are there alternatives to traditional email tracking methods?

Given the limitations and challenges of traditional email tracking methods, marketers are exploring alternatives. One such method is engagement tracking, which measures how recipients interact with the email content, such as time spent reading the email or scrolling behavior. Another approach is to use surveys and feedback forms to gather direct input from recipients. While these methods may not provide the same level of detail as traditional tracking, they can offer valuable insights into recipient behavior and preferences.

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