What are the challenges in tracking conversions from email campaigns?
Tracking conversions from email campaigns involves multiple steps and can be complex. One common method is to use UTM parameters to track the journey from the email to the conversion point, such as a purchase. However, this method can be disrupted by several factors, including cookie blockers and cross-device tracking issues. Moreover, if the conversion happens offline or through a different channel after the initial click, it can be difficult to attribute it accurately to the email campaign.