Segmentation involves dividing an email list into smaller groups based on specific criteria. This allows businesses to send more targeted and relevant emails. Common segmentation criteria include:
- Demographics: Age, gender, location, etc. - Behavior: Past purchases, website activity, email engagement, etc. - Preferences: Product or content preferences. - Engagement Level: Frequency of interaction with past emails.
Segmentation helps improve open rates, click-through rates, and overall campaign effectiveness.