How Can Email Marketers Protect Their Campaigns from Phishing?
Email marketers can take several steps to protect their campaigns: - Use Email Authentication Protocols: Implement SPF, DKIM, and DMARC to verify that emails are actually from your domain and not from imposters. - Educate Your Audience: Inform your subscribers about how to recognize phishing attempts and encourage them to report suspicious emails. - Regularly Monitor Campaigns: Keep an eye on your email campaigns to detect any unusual activity, such as a sudden spike in unsubscribe rates or spam complaints. - Secure Your Email Lists: Ensure that your email lists are secure and not accessible to unauthorized individuals.