False positives can have several negative impacts on your email marketing efforts:
1. Reduced Open Rates: If your emails are landing in spam folders, your open rates will decrease, leading to less engagement. 2. Damage to Sender Reputation: Consistent false positives may harm your sender reputation, making it even more challenging to reach your audience. 3. Lost Opportunities: Important messages, such as promotional offers or critical updates, might never reach your subscribers, resulting in lost revenue or missed opportunities for engagement.