Here are some strategies to minimize the risk of false positives:
1. Authenticate Your Emails: Implement authentication protocols like SPF, DKIM, and DMARC to verify that your emails are genuinely from you. 2. Monitor Your Sender Reputation: Regularly check your domain and IP reputation using tools like Sender Score. 3. Use Clean HTML: Ensure your HTML is clean and adheres to best practices to avoid triggering spam filters. 4. Avoid Spam Trigger Words: Be cautious with words and phrases commonly associated with spam. 5. Regularly Clean Your List: Remove inactive or unengaged subscribers to maintain a healthy email list. 6. Get Whitelisted: Encourage your subscribers to add your email address to their contact list.