Conducting an email marketing audit is crucial for several reasons:
1. Performance Evaluation: It helps you understand how well your email campaigns are performing and where improvements are needed. 2. Compliance: Ensures that your email marketing practices comply with regulations like GDPR and CAN-SPAM. 3. Optimization: Identifies areas for optimization to increase open rates, click-through rates, and conversion rates. 4. Deliverability: Helps in identifying deliverability issues that might be affecting your emails reaching your subscribers' inboxes.