Choosing the right email server depends on your business needs and the scale of your email marketing campaigns. Key considerations include:
Scalability: The server should be able to handle increasing email volumes as your business grows. Reliability: Ensure the server has a high uptime and robust support to minimize downtime. Compliance: The server should comply with relevant data protection regulations, such as GDPR or CAN-SPAM. Cost: Consider the cost of the server and whether it fits within your budget without compromising on quality.