How Can IP Geolocation Data Improve Deliverability?
Email deliverability is a critical aspect of email marketing. IP geolocation data can help improve deliverability by allowing you to comply with local regulations and avoid spam filters. For instance, some countries have specific laws governing email marketing that require certain disclosures or opt-in methods. By knowing the location of your recipients, you can ensure compliance and reduce the risk of your emails being marked as spam.