How Can Marketers Ensure Compliance with Regulations?
Compliance with regulations such as GDPR and CAN-SPAM is crucial for maintaining trust and avoiding legal repercussions. Marketers should obtain explicit consent from users before sending emails and provide clear options for them to opt-out. Maintaining accurate records of consent and regularly auditing email lists can help ensure compliance. Additionally, implementing strong data protection measures aligns with regulatory requirements and demonstrates a commitment to safeguarding customer information.